Marketing Analytics and Retail Business Management| Programming Buddy Club | Free Udemy Course

RETAIL ANALYTICS USING MS EXCEL - COVERING FORECASTING, MARKET BASKET, RFM, CUSTOMER VALUATION & PRICE BUNDLING

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• Lectures -15 sections • 82 lectures • 11h 5m total length
• Skill Level -Beginner Level
• Language -  English
• Published - 4/2019
• Coupon -AUGRI2020
• Instructor -Created by Start-Tech Academy
• Rating -Rating: 4.3 out of 54.3 (451 ratings)
• Students Enrolled - 44,377 students

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Course Includes

• ☑️ 11 hours on-demand video

• ☑️ 3 articles

• ☑️ 1 downloadable resource

• ☑️ Full lifetime access

• ☑️ Access on mobile and TV

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What Will I learn?

• ☑️ Become proficient in using powerful tools such as excel solver to create forecasting models

• ☑️ Learn how to estimate the trend and seasonal aspects of sales

• ☑️ Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products

• ☑️ Understand how to interpret the result of Linear Regression model and translate them into actionable insight

• ☑️ Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.

• ☑️ Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)

• ☑️ Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.

• ☑️ Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.

• ☑️ Incorporate the impact of discount rate and retention rate to calculate customer value

Requirements

• ☑️ You will need a PC with any version of Excel installed in it

• ☑️ Basic understanding of Excel operations like opening, closing and saving a file

Who is the target audience?

• ☑️ Who this course is for:Anyone curious to learn the analytics behind most popular marketing startegies

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