Customer Analytics in SPSS| Programming Buddy Club | Free Udemy Courses

IDENTIFY YOUR BEST CUSTOMERS AND INCREASE RESPONSE RATES, CUSTOMER LOYALTY AND PROFITS

Discount - $ 49.99  FREE 100% Off

• Lectures - 33 lectures
• Skill Level -Beginner Level
• Language -  English
• Published -  Last updated 11/2018
• Coupon -SPSCUSTEVERYBODY3D
• Instructor -
• Rating -
• Students Enrolled -

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Course Includes

• ☑️ 3 hours on-demand video

• ☑️ 7 articles

• ☑️ Full lifetime access

• ☑️ Access on mobile and TV

• ☑️ Certificate of Completion

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What Will I learn?

• ☑️ Perform RFM analyses (recency, frequency, monetary value)

• ☑️ Perform complex market segmentations using an advanced clustering method

• ☑️ Generate profiles of the customers who responded to the past offers

• ☑️ Identify the top responding geographical areas (postal codes)

• ☑️ Estimate the contact probability of purchase and select the contacts with the greatest probabilities

• ☑️ Predict the probability of purchase for new customers

• ☑️ Compare campaign effectiveness (in terms of response rate)

Requirements

• ☑️ Basic SPSS knowledge (how to work with menus and commands, how to read an output)

• ☑️ Basic marketing and direct marketing notions

Who is the target audience?

• ☑️ marketing students

• ☑️ marketing professionals

• ☑️ direct marketing professionals

• ☑️ marketing data analysts

• ☑️ customer analysts

• ☑️ anyone interested in learning customer analytics with SPSS

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